Alex Falcon-Huerta is the founder of Soaring Falcon Accountancy and a recognized leader in accounting technology. As a Fractional CFO and Xero MVP, Alex specializes in empowering agile businesses with innovative financial solutions and tech automation. Her global advocacy for entrepreneurship and digital transformation has earned her numerous accolades, including being named one of the Top 50 Women in Accounting.
Greater London, United Kingdom
Aired on November 12, 2024
Greater London, United Kingdom